Women entrepreneurs share many issues with men, but they are challenged by one particular bias that is often not discussed in a public way and looms as the ultimate “third rail” issue — how the world perceives attractive women.
Now I am on record right now as acknowledging that this topic is the deep end of the pool, but, nonetheless, I am wading in carefully, and wearing hip boots.
It is well known that handsome, tall men earn more, are promoted more, are believed to be smarter and so on — regardless of their actual accomplishments. They get a benefit based on their appearance. So, do attractive women get the same benefit? It turns out the answer is no. To support this, I am turning to Leah Sheppard, an assistant professor at Washington State University, who has recently published “For Women in Business, Beauty is a Liability.”
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