Brown Girl Jane: This Black-owned Brand Is Giving Back to Black Women Founders

At a time where there is ongoing political unrest, a global pandemic, and a pivot to a more digital experience in 2020, how brands interact online with consumers has been completely disrupted. While many brands are taking on a philanthropic stand online, there’s one that has made it a pillar of their brand’s mission.

Meet founders of Brown Girl Jane

Brown Girl Jane is a luxury CBD wellness and beauty brand owned by three Black women: Malaika Jones Kebede, Nia Jones, and Tai Beauchamp. They soon realized that the cannabis-related industry had very little representation for women of color, mothers, and the overall Black community.

Given the over-policing history of cannabis, it was important for education and inclusivity to be part of their mission from the start. Brown Girl Jane donates a portion of sales to a nonprofit that is aligned with its mission to better the lives and wellness of women of color.

#BrownGirlSwap

One of their most important missions though has been their #BrownGirlSwap pledge; the commitment to give back to Black women businesses to help the advancement of Black-owned brands. The #BrownGirlSwap calls on you to swap five of your common daily products for a brand that is owned and led by a Black woman business, service, or creative.

The merits of diversity in sales speaks for itself. According to Inclusify by Stefanie K. Johnson, diverse companies are 70% more likely to capture new markets than their more homogenous counterparts and that means more sales. This is because 43% of the 75 million millennials identify as Asian, Black, or Hispanic. The buying power of African Americans is $1.2 trillion and will be $1.5 trillion by 2021. Women make 75% of consumer purchasing decisions. Conscious buyers are making the deliberate choice to take their money to businesses that align with their values.

For Brown Girl Jane, it’s more than a trend to “Buy Black” because supporting Black women in wellness and entrepreneurship has been at its core since its launch.

Read the Entire Yahoo Finance Article Here

About the Author: DrStefanieKJohnson

Dr. Stefanie K. Johnson is an Associate Professor of Management at the Leeds School of Business, University of Colorado Boulder. She holds a Ph.D. from Rice University and is particularly interested in the effects of unconscious biases in the evaluation of women and minorities, with the goal of finding ways to mitigate those biases. Dr. Johnson brings bias to light with an engaging and humorous approach to advanced scientific research, which has earned her numerous accolades and invitations to present her work at meetings around the world, including the White House for a 2016 summit on diversity in corporate America on National Equal Pay Day, and the 2016 Harvard Negotiation and Leadership Conference. She has published over 70 journal articles and book chapters in outlets such as Harvard Business Review, Journal of Applied Psychology and The Academy of Management Journal. She has extensive consulting experience and has created and delivered leadership-development training with an emphasis on evidence-based practice. In recognition of her unique research, Dr. Johnson has been awarded nearly three million dollars in external funding to study leadership and create leadership development programs aimed at increasing safety. Media outlets featuring her work include: The Economist, Newsweek, Time, and CNN. Stefanie lives in the Boulder Bubble in Colorado with her Biology Professor husband, two young kiddos, and two old kitties.