While appearances should not matter when applying for a job, unfortunately, they do. Studies show that attractiveness positively benefits both men and women job candidates, garnering attractive individuals more job offers, higher salaries and incomes, and better reviews.

However, research also shows that attractiveness can negatively impact women when applying for a job that is considered masculine because of the perception that beautiful women are unqualified for such types of work.

Beauty is beastly

Leeds Associate Professor Stefanie Johnson refers to this as the “ is beastly” effect, which suggests that when apply for masculine in which attractiveness is not relevant, they are hindered by their beauty—particularly in comparison to unattractive women.

New research conducted by Johnson and her colleague Elsa Chan, from City University of Hong Kong, set out to examine this pervasive gender at play in the hiring process of masculine jobs. Specifically, Johnson and Chan explored different ways to mitigate the negative effects of an attractiveness bias against women.

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