Amazon Caves To Democrats’ Racial Diversity Demands

After facing public backlash for initially defending its “complex” meritocratic system, Amazon said on Monday it’s implementing a racial diversity rule a left-wing, billion-dollar “activist” investment group pushed on the tech giant.

“The Amazon Board of Directors has adopted a policy that the Nominating and Corporate Governance Committee include a slate of diverse candidates, including women and minorities, for all director openings,” Amazon said in its Securities and Exchange Commission (SEC) filing.

Amazon is now applying the “Rooney Rule” to its board of directors hiring process. It first required NFL teams to interview at least one racial minority for head coach and senior football operation positions but is now applied in other industries.

The racial diversity rule request came from Amazon shareholders CtW Investment Group and Master Trust of the Service Employees International Union.

CtW Investment Group was described as “an activist shareholder group” by Stefanie Johnsonan, an associate professor at the University of Colorado’s Leeds School of Business, in the Harvard Business Review.

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About the Author: DrStefanieKJohnson

Dr. Stefanie K. Johnson is an Associate Professor of Management at the Leeds School of Business, University of Colorado Boulder. She holds a Ph.D. from Rice University and is particularly interested in the effects of unconscious biases in the evaluation of women and minorities, with the goal of finding ways to mitigate those biases. Dr. Johnson brings bias to light with an engaging and humorous approach to advanced scientific research, which has earned her numerous accolades and invitations to present her work at meetings around the world, including the White House for a 2016 summit on diversity in corporate America on National Equal Pay Day, and the 2016 Harvard Negotiation and Leadership Conference. She has published over 70 journal articles and book chapters in outlets such as Harvard Business Review, Journal of Applied Psychology and The Academy of Management Journal. She has extensive consulting experience and has created and delivered leadership-development training with an emphasis on evidence-based practice. In recognition of her unique research, Dr. Johnson has been awarded nearly three million dollars in external funding to study leadership and create leadership development programs aimed at increasing safety. Media outlets featuring her work include: The Economist, Newsweek, Time, and CNN. Stefanie lives in the Boulder Bubble in Colorado with her Biology Professor husband, two young kiddos, and two old kitties.